Understanding who you’re selling to is not just a part of the game; it’s the whole darn stadium! So, buckle up as we embark on this enlightening journey to discover your business’s soulmate – your ideal customer. 1. The Influencer vs. Decision Maker Dilemma: First things first, let’s tackle the influencer versus decision maker conundrum. Picture this: the influencer is like the cool kid in school who wants to impress the principal (a.k.a. the decision maker). Your job? Make the influencer look like a rockstar with your product or service. But don’t forget about the principal! Decision makers are the
Increase Just 12 Areas in Your Business by a Meager 1.4% and Your Profits Will DOUBLE!
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