A Masterclass in Target Market Identification

Understanding who you’re selling to is not just a part of the game; it’s the whole darn stadium! So, buckle up as we embark on this enlightening journey to discover your business’s soulmate – your ideal customer. 1. The Influencer vs. Decision Maker Dilemma: First things first, let’s tackle the influencer versus decision maker conundrum. […]

The Sunflower in a Rose Garden: The Importance of a Unique Selling Proposition

In a garden full of roses, a sunflower stands out with its unique charm and towering presence. This analogy perfectly illustrates the power of a Unique Selling Proposition (USP) in the business world. Just as the sunflower captures our attention among the roses, a well-crafted USP can make your business stand out in a crowded […]

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]