A Masterclass in Target Market Identification

Understanding who you’re selling to is not just a part of the game; it’s the whole darn stadium! So, buckle up as we embark on this enlightening journey to discover your business’s soulmate – your ideal customer. 1. The Influencer vs. Decision Maker Dilemma: First things first, let’s tackle the influencer versus decision maker conundrum. […]

Gather the Troops: The Essential Trio for Business Success

In the journey of building a successful business, understanding the roles that form the backbone of your enterprise is crucial. Today, I want to delve into the three key roles that are fundamental to setting any business up for success: The Technician, The Manager, and The Entrepreneur. The Technician: The Doer of Today The Technician […]

The Sunflower in a Rose Garden: The Importance of a Unique Selling Proposition

In a garden full of roses, a sunflower stands out with its unique charm and towering presence. This analogy perfectly illustrates the power of a Unique Selling Proposition (USP) in the business world. Just as the sunflower captures our attention among the roses, a well-crafted USP can make your business stand out in a crowded […]

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each […]