#CustomerInsights

A Masterclass in Target Market Identification

Understanding who you’re selling to is not just a part of the game; it’s the whole darn stadium! So, buckle up as we embark on this enlightening journey to discover your business’s soulmate – your ideal customer. 1. The Influencer vs. Decision Maker Dilemma: First things first, let’s tackle the influencer versus decision maker conundrum. […]