A Masterclass in Target Market Identification
Understanding who you’re selling to is not just a part of the game; it’s the whole darn stadium! So, buckle up as we embark on this enlightening journey to discover your business’s soulmate – your ideal customer. 1. The Influencer vs. Decision Maker Dilemma: First things first, let’s tackle the influencer versus decision maker conundrum. […]
Gather the Troops: The Essential Trio for Business Success
In the journey of building a successful business, understanding the roles that form the backbone of your enterprise is crucial. Today, I want to delve into the three key roles that are fundamental to setting any business up for success: The Technician, The Manager, and The Entrepreneur. The Technician: The Doer of Today The Technician […]
The Sunflower in a Rose Garden: The Importance of a Unique Selling Proposition
In a garden full of roses, a sunflower stands out with its unique charm and towering presence. This analogy perfectly illustrates the power of a Unique Selling Proposition (USP) in the business world. Just as the sunflower captures our attention among the roses, a well-crafted USP can make your business stand out in a crowded […]
The Power of Influence: How Your Circle Shapes Your Path
There’s a timeless proverb that says, “Show me your friends, and I’ll tell you who you are.” This simple yet profound statement encapsulates the immense influence our social circles have on our lives. In an era where connections are as important as ever, understanding this dynamic can be a game-changer for personal and professional growth. […]
Harnessing the Power of Marginal Gains for Business Growth
Sometimes, it’s the smallest tweaks that make the biggest difference. In my last blog post, I shared a seemingly trivial amendment to an LLM prompt and was surprised by the significantly improved outcome. This got me thinking about the immense potential of consistent, incremental improvements. From Underdogs to Champions: Dave Brailsford’s Story The name Dave […]
5 ways AI can help with these five profit-acceleration KPIs
1. Smarter Marketing and Customer Insights : Example Tools: HubSpot’s Marketing Hub, Adobe Sensei, Salesforce Einstein, KeapCRM How it Works: These tools use AI to sift through vast amounts of customer data, identifying patterns and behaviors. Think of it as having a super-smart detective that can quickly find clues about what your customers want. Benefits: Craft targeted marketing campaigns […]
Telemarketing is NOT Your Enemy
Today the focus will be on direct mail marketing and yes, telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it in a way that customers feel like they are getting personal attention and keep them from blocking your number! The […]