A Masterclass in Target Market Identification

Understanding who you’re selling to is not just a part of the game; it’s the whole darn stadium! So, buckle up as we embark on this enlightening journey to discover your business’s soulmate – your ideal customer. 1. The Influencer vs. Decision Maker Dilemma: First things first, let’s tackle the influencer versus decision maker conundrum. […]

Gather the Troops: The Essential Trio for Business Success

In the journey of building a successful business, understanding the roles that form the backbone of your enterprise is crucial. Today, I want to delve into the three key roles that are fundamental to setting any business up for success: The Technician, The Manager, and The Entrepreneur. The Technician: The Doer of Today The Technician […]

The Power of Influence: How Your Circle Shapes Your Path

There’s a timeless proverb that says, “Show me your friends, and I’ll tell you who you are.” This simple yet profound statement encapsulates the immense influence our social circles have on our lives. In an era where connections are as important as ever, understanding this dynamic can be a game-changer for personal and professional growth. […]

Embracing AI: The Future is Here

In this edition, I’m thrilled to share the latest advancements in AI that are shaping our world: OpenAI’s Custom GPT: A milestone for AI enthusiasts! OpenAI’s custom GPTs are nearly fully accessible to Plus and Enterprise customers. Now, you have the power to create your own AI models. Check out OpenAI’s site for more. Amazon’s […]

From Start-Up to Standout: Transformative Marketing for Business Success

In today’s dynamic market, the titans of commerce have mastered the art of engaging their prospects through experiences that extend beyond mere transactions. As an industry expert, I leverage strategic information-driven advertising, blending emotional appeal with compelling calls to action—far outperforming conventional branding techniques. Here’s how you can architect a high-impact advertising blueprint tailored to […]

Harnessing the Power of Marginal Gains for Business Growth

Sometimes, it’s the smallest tweaks that make the biggest difference. In my last blog post, I shared a seemingly trivial amendment to an LLM prompt and was surprised by the significantly improved outcome. This got me thinking about the immense potential of consistent, incremental improvements. From Underdogs to Champions: Dave Brailsford’s Story The name Dave […]

How Well Do You Know Your Vendors?

The Power of Relationship Building in Business Growth Relationship building stands as a cornerstone for business development. By fostering strong relationships with your vendors and associates, you not only pave the way for new clientele but also amplify your brand’s visibility. It’s essential to recognize that those directly involved in your products and services stand […]

5 ways AI can help with these five profit-acceleration KPIs

1. Smarter Marketing and Customer Insights : Example Tools: HubSpot’s Marketing Hub, Adobe Sensei, Salesforce Einstein, KeapCRM How it Works: These tools use AI to sift through vast amounts of customer data, identifying patterns and behaviors. Think of it as having a super-smart detective that can quickly find clues about what your customers want. Benefits: Craft targeted marketing campaigns […]

Telemarketing is NOT Your Enemy

Today the focus will be on direct mail marketing and yes, telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it in a way that customers feel like they are getting personal attention and keep them from blocking your number! The […]